For eons people have recognized that great wealth may be derived from the sale and distribution of valuable, fairly priced and usable products. The traveling salesman is one of the oldest professions in the world. Clay tablets from Ancient Sumer have recorded the sales transactions of caravans of merchant/traders thousands of years before the birth of Christ.
All through history it is the merchant class – the distributors of products and valuable commodities -that has emerged to be the wealthiest of all.
In the mid 1860s J.R. Watkins caught the vision of a career in Direct Selling. He started with a single product – Red Liniment. Through an ever- enlarging dream he leveraged his one-product business into an International Direct Selling empire that created great wealth for many people.
Since 1868 “Here Comes the Watkins Man” has been a familiar cry throughout North America. Shortly after the Civil War enterprising Watkins “Representatives” started to track the dusty roads and trails of the United States on horseback, in horse and buggies and eventually in primitive automobiles to deliver high quality Watkins Products. Later on – their counterparts in Canada followed in the same tradition. They served rural families, small towns and the early cities of North America. Today, contemporary Watkins Representatives continue to provide world class Watkins Products through Direct Selling, a unique Network Marketing System and Internet Distribution.
The traditional Watkins Man has gone high tech – and more often than not – is now a Watkins Lady!
During its 144 years of continuous operation, J.R. Watkins has stood the test of every governmental requirement and regulation. It is the most legitimate home-based business opportunity available in the marketplace today. The Watkins, Incorporated business concept is not only legal but moral and highly ethical. Watkins is probably the fairest and most people centered Home-Business opportunity a person will ever experience.
In 1868 J.R. Watkins, an enterprising young man in Plainview, Minnesota purchased the rights to a medicinal formulation called Red Liniment. He later named his product Watkins Liniment. J.R. Watkins brewed his liniment on his kitchen stove and bottled it on his kitchen table. He then journeyed into nearby territories riding in a horse drawn carriage to sell his unique and well-received product. This was the humble beginning of the J.R. Watkins Medical Company, which would later become Watkins Incorporated.
The success of Watkins Liniment became the foundation on which J.R. Watkins built an International Direct Selling empire. He formed a dream and saw a vision of what could be. And then, like most successful entrepreneurs, he brought his dream to fruition by telling his story over and over again. He told everyone about his dream of manufacturing and selling many quality products that would enhance the lives of his customers.
He recruited others to join him in his vision of what could be. He employed manufacturing specialists to ensure the production of quality products. He built a team of research and development specialists to create new products. He also purchased the rights to other popular products that he felt would be favored by his growing customer base. J.R Watkins sent emissaries around the globe to purchase the very best ingredients and compounds for his fully guaranteed products. J.R. hired sales people to sell his products in ever-expanding territories. These enterprising “Representatives” eventually shared Watkins products with the whole of North America and beyond.
J.R. Watkins soon realized that he could not only sell quality products to appreciative customers, but he could provide a remarkable opportunity to Watkins Dealers (Independent Representatives) who would market his products. He understood the power of leveraging the J.R. Watkins Company into exponential growth though the employment of hundreds and then thousands of Representatives covering all of North America. The tradition of the Independent Watkins Representative is still alive and well in the contemporary Watkins Home-Based Business Opportunity.
But much has changed in modern times. Watkins, Incorporated now also incorporates a highly effective Network Marketing model into its Home-Based Business system. Contemporary Watkins Distributors may now combine the best features of Direct Selling with the very popular Watkins Network Marketing system. This flexibility means that all Watkins Representatives are able to create a uniquely customized Home-Based Business model that fits their individual personality, experience, style, skills, time availability, resources and goals.
Watkins Dealers have total control and flexibility in the operation of their Watkins Business. Watkins encourages Representatives (now called Associates) to select the approaches that are the most comfortable for their life situation. Many weld together a business that is a unique blend of Direct Selling and Network Marketing. Some Representatives take it a step futher and create a “business blend” that features Direct Selling, Network Marketing and Internet applications. The Internet approaches may include Internet Sales as well as methods for using the power of the Internet to identify and sponsor new Associates.
The many options that are available to Representatives in a Watkins Home-Based Business offer great flexibility and diversity in developing a Watkins business expression. However, we do want to point out that the most profitable business model is the Network Marketing Model supported by Internet applications. For those Associate who desire to create significant residual income, the best bet for success is Network Marketing. Building an ever-expanding network is the way to great wealth. We call it Network appreciation. Your fortune is in your network!
From the very early stages of the Watkins business operations, J.R. Watkins involved and encouraged input from customers. He solicited their ideas and feedback. This gave birth to the “trial mark” on his bottles, which indicated how much product could be used and still returned for a refund. Customer feedback also contributed to the 100% money-back guarantee.
J.R. Watkins required honesty, integrity and square dealing in all business transactions. He demanded high quality service for his customers. The foundational values of J.R. Watkins are very much in evidence today and re-enforced in the contemporary Watkins, Incorporated ownership and leadership team.
J.R. Watkins was very much ahead of his time. He had many leadership characteristics that set him apart from other business leaders. But one unique strategy enabled him to excel over most others. He envisioned the big picture and forged a dream of what he deired to accomplish. Then he continuously and consistently shared his dream with passion.
J.R. Watkins unleashed a great dialog with the marketplace. This ongoing and expansive conversation with the marketplace gave birth to one of the most notable, most successful and most enduring companies in North America. What a legacy!
In 1885 The J.R. Watkins Medical Company moved to the booming logging town of Winona, Minnesota, nestled on the banks of the upper Mississippi River. In 1913 the company went International as it opened operations in Winnipeg, MB, Canada. By 1915 Watkins emerged to be the world’s largest Direct Selling Company. In 1928 at the Paris International Exposition Watkins won Gold Medal Honors for Vanilla, Black Pepper, Cinnamon and other spices. These products remain in the Top 50 Favorites of Watkins, Incorporated Products.
The “Traditional Watkins Products” have been the mainstay and driving energy of the Watkins Business Opportunity since the inception of the company. Today, Watkins offers 300 world-class products that truly enhance every aspect of life and meet a broad array of needs and tastes. Products include: – Dietary Supplements that outperform others in the marketplace; Seasonings and Condiments that make your food taste better and easier to prepare; Personal Care Products and Medicinals that use nature’s goodness to make you look and feel better; and all Natural Plant Based Household Cleaning Products that work harder but are not hard on the environment or your family. Yes, Watkins has gone green.
Many Watkins, Incorporated products have been offered for generations and feature a level of quality, which is not common in the world today. These products have endured these many years because they are of high quality, useful and, simply stated – they work. They deliver on their promises. Although there is a loyal customer following for these traditional products, Watkins, Inc. is constantly researching, developing and formulating new products. In recent years whole new lines of organic and natural products have been introduced. A very popular line is our Natural Plant-Based Home-Care Products. Each year Watkins Incorporated adds new products to its illustrious Watkins Master Catalog.
In 1978 ownership of the then 110 year old industry leading J.R. Watkins Company transferred from the Watkins family to Minneapolis entrepreneur, Irwin Jacobs, and his family. The Jacobs family is fully committed to continuing the tradition of excellence, quality and integrity that have been the hallmark of Watkins since its inception. Irwin Jacob’s son, Mark Jacobs, is the President of Watkins Inc.
With the gaining popularity of legitimate Network Marketing (MLM) companies – many Independent Watkins Representatives concentrate on building an ever-expanding system of Watkins consumers who also sponsor others to do the same. The potential of this duplication process is unlimited and may trigger exponential growth for entrepreneurial Representatives. Yes, there is the potential for great wealth with Watkins.
At this period in history literally millions of people are seeking a home-based, independent business opportunity. Although these seekers have differing motivations and backgrounds, they are all searching for essentially the same things – a viable and workable business system and the ability to achieve financial independence. Watkins Incorporated is the answer. Today, Watkins is assessed as one of the top Home-Based Business operations in North America. The tradition of excellence rolls on.
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